The Strategic Business Partner Online Course

The Strategic Business Partner Program

The Strategic Business Partner Online Course is designed to explicitly teach Assistants, step by step, how to create a strong partnership with their Executive.

ENROL ON THE COURSE FOR £799 | €930 | $1110

So what is The Strategic Business Partner Online Course?

The Strategic Business Partner online course is a training programme that will show you step-by-step how to build a strategic business partnership with your Executive, craft your role, future proof your career and not get left behind as the Assistant role continues to evolve.

Timeless Strategies

You’ll learn proven techniques and skills. Learn how to align your Assistant skills with the strategic growth of the business and the strategic objectives of the Executive.

Lifetime Access

All course materials, including videos, slides, PDFs, templates, and additional resources, are in our online learning portal. The training materials are yours forever.


Whether you want to start building the relationship with your Executive or take your current role to new heights, The Strategic Business Partner Program can help.


After the course, you’ll know exactly what your role should look like, how to align your job description to the work you do, creating goals for your career and working with a purpose.

Build an effective and dynamic strategic partnership with your Executive.

The Strategic Business Partner Online Course consists of 12 core training modules.

Whether you want to start building the relationship with your Executive or take your current role to new heights, The Strategic Business Partner Online Course can help. The Course provides the crucial elements you need to succeed as a high-level Assistant.

What you'll learn


What does it mean to be a strategic business partner?

In this module, we will take an in-depth look at the basics you need in the Assistant role before thinking about moving into a strategic position. We will look at how Assistants can elevate themselves in the role by creating a new way of thinking and a new way of working that is strategic, business-focused and proactive. We will cover:

  • What does it mean to be a Strategic Business Partner?
  • Trust, loyalty, honesty and respect: An introduction to strategic partnerships
  • How to build trust with your Executive
  • Building an effective relationship with your Executive
  • WORKBOOK: Accelerating Trust with your Executive
  • EXERCISE: Are you ready to start building your partnership? Ten questions to ask yourself and your Executive
  • TEMPLATE: 20 Questions to Help Build Rapport
  • BONUS: Rise up! How to excel as a Strategic Business Partner


Being Intentional - Crafting your own Strategic Business Partner role

In this module, we will look at how Assistants can craft their role so that they are working proactively rather than reactively. We will create an effective job description that is aligned to the strategic needs of the business and the mindset shift Assistants need to take to be more intentional in their career. The module includes:

  • Ripping up your job description and aligning your role with strategic business objectives
  • Reviewing your job description
  • Moving away from tick-box administrative tasks to value-adding tasks
  • EXERCISE: Crafting your role - Your 90 Day Plan
  • TEMPLATE: Creating SMART goals and objectives that align with your organisation's strategy
  • TEMPLATE: Job Description for a Strategic Business Partner
  • BONUS: Crafting your role masterclass with Shirwyn Weber


What supervisory support do you need to become a Strategic Business Partner?

For Assistants to thrive as strategic partners, the partnership must be reciprocal and dynamic. In this module, we will look at the supervisory support you need to become a strategic business partner and the part your Executive needs to play in making the partnership successful. You will learn:

  • 10 expectations Strategic Business Partners have of their Executive
  • Encouraging your Executive to delegate
  • What meetings should you have with your Executive?
  • WORKBOOK: What supervisory support do you need to become a Strategic Business Partner?
  • EXERCISE: The Partnership Model
  • TEMPLATE: Measuring performance by meeting and exceeding expectations
  • BONUS: Managing your 1:1 meeting with your Executive


The Strategic Business Partner as a master communicator

In this module, you will understand that continuously communicating with your Executive and an open and honest dialogue is key to the success of your partnership. You will learn how to make your communications effective and impactful and influence your Executive and colleagues.

  • Communicating with clarity and confidence
  • Effective listening
  • Understanding your Executive's behaviour
  • Being curious and asking good questions
  • WORKBOOK: The communication agreement
  • EXERCISE: Understanding your personality and communication preferences
  • TEMPLATE: Clarifying questions
  • BONUS: Mastering difficult conversations


Cementing relationships: Entering and creating a position in the inner circle

In this module, we will explore what it means to work within the inner circle. That is the team that operates around your Executive and influences their thoughts and decision making. We will share techniques that will boost your confidence to see yourself as part of the inner circle and an equal to those working in that position. The module will cover:

  • Exploring the concept of the inner circle
  • Case study: Working in the inner circle
  • How can you be heard when people don’t want to listen?
  • WORKBOOK: Creating your own inner circle and building influence
  • EXERCISE: How credible are you in your role?
  • TEMPLATE: Understanding Leadership Styles
  • BONUS: Q&A with Debbie Gross, Former Chief EA to the CEO of CISCO


Creating impact in your role

Assistants have to think about how they can create an impact in their role and across their organisation. How does what you do as an Assistant have a meaningful impact on the business? During this module, we will share strategies on how Assistants can move the needle and achieve greater success across their organisations. You will learn:

  • Creating impact in your role
  • This three-letter word is holding you back
  • Saying no more often can create an impact
  • WORKBOOK: Moving the Needle - Creating Impact in your role
  • TEMPLATE: Creating Strategic Impact
  • BONUS: Strategic Project Example


Owning your space: Networking and Personal Branding

We know that having a strong personal brand is crucial in business. It is important more than ever for Executive Assistants and Personal Assistants to build a reputation that inspires confidence in the digital era. In this module, we will look at the power of personal branding for Assistants and how to use networks to build your influence and get things done. The module includes:

  • Become a person of influence by elevating your brand through networking
  • Discover your ‘Big Game’ (your mission, vision and purpose)
  • WORKBOOK: How to elevate your personal brand using the know-like-trust principle
  • EXERCISE: How to communicate your value and uniqueness through your spoken word
  • TEMPLATE: 20 networking questions to use at any Assistant event
  • BONUS: Me, Incorporated!


Understanding strategy and improving your strategic thinking

To work successfully as a strategic business partner, Assistants have to increase their overall understanding of the business, take the initiative and be proactive.
In this module, you will learn how to build your strategic thinking while staying on top of your day-to-day tasks. Once you understand your organisation’s strategy for growth and how you and your Executive fit into that strategy, you will thrive! The module includes:

  • The road to strategic thinking
  • Improving your strategic thinking
  • An introduction to cash flow
  • What does your Executive want you to know?
  • WORKBOOK: Understanding your organisation's strategy
  • EXERCISE: The listening tour
  • BONUS: Introducing OKRs


What does it mean to be a Strategic Business Partner? Part two

For Assistants to thrive as strategic partners, the partnership must be reciprocal and dynamic. In this module, we will look at the supervisory support you need to become a strategic business partner and the part your Executive needs to play in making the partnership successful. You will learn:

  • Anticipating needs and other mind reading tricks
  • Operating in partnership
  • Holding yourself accountable
  • Giving and receiving feedback
  • EXERCISE: What do they pay you for? Getting results beyond the drift!
  • TEMPLATE: Preparing for a difficult conversation with your Executive
  • BONUS: Strategic Project Example


Working in a fast-paced environment, setting boundaries and avoiding burnout

This module will cover how Assistants can survive and thrive in a fast-paced working environment and set boundaries that will help alleviate unnecessary stress and burnout. We will cover:

  • How to work in a high-pressured environment
  • How to engage in consistent and constant communication about your needs
  • Self-care and The Strategic Assistant
  • Understanding overwhelm and setting priorities
  • How to regain control of your workload
  • WORKBOOK: Discovering your boundaries and respecting them
  • EXERCISE: Partnering with a self-reliant Executive
  • BONUS: The Elevated EA - An Interview with Maggie Jacobs


The mindset of a successful strategic business partner

In this module, we will bring you case studies and real practical tips on how Assistants can create the mindset need to succeed as a Strategic Business Partner. We will cover how Assistants can shift their mindset and move into a strategic partnership with their Executive. We share interviews, case studies and advice from successful strategic business partners. You will learn:

  • How to overcome imposter syndrome
  • Remaining steady in the storms of change
  • The Assistant Growth Mindset
  • EXERCISE: How to ensure nothing falls through the cracks
  • EBOOK: Building Influence in the Assistant role
  • TEMPLATE: Key Strengths for High Performing Assistants
  • BONUS: Empowering yourself


Future-proofing the role of the Strategic Business Partner

The Assistant role continues to evolve. Now, more so than ever, Assistants need to look to the future, how the role will change, and the skills needed to future-proof their career. This module will cover the future of the role, what it will look like, and how a Strategic Business Partner will fit in the organisation. We will discuss career options and what is possible for Assistants now that the office and business look very different.

  • Staying visible and in the loop while working at home
  • Supporting multiple Executives remotely
  • New Practices: Working as a Strategic Business Partner

Gain access to our library of templates and resources


Each module comes with worksheets that will help you plan your next move and develop your role.

Checklists and Templates

We have a bunch of checklists and templates that will save you time and resources.


We have questionnaires and surveys you can work through with your Executive so that your partnership is on the right track.

Ready to go resources

Each module contains a lot of ‘ready to go resources’ that you can integrate straight into your everyday tasks.

Ready to build a better partnership?

Enrol now for The Strategic Business Partner Online Course to help you become the Assistant your organisation needs you to be.

Words of praise from past students


Within three weeks of starting The Strategic Business Partner Online Course, not only have I noticed a difference in the way we interact, but my boss has been very complimentary, and we are on our way to a great working relationship. I feel revitalised, and that is just from implementing a few pointers from the course.

Executive Assistant


I learnt an awful lot from the course about myself and the way I worked, and from that, I have been able to improve how I approach work, difficult situations and my confidence. I now see work in a whole new way. I very much enjoyed the course.

Personal Secretary to Brigade Commander

Have Questions? We Have Answers.

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

What's the time commitment?

The online course contains 12 modules, and there are over 20 hours of video content. Therefore, we recommend that students study a module per week and complete the course over 12 weeks.

How long do I have access to the course?

When you sign up for the training, you'll also gain lifetime access to all the downloadable resources and recorded video training. This way, you can revisit the course at your own pace and your own convenience

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days, and we will give you a full refund.

About the Head Coach

I'm Nicky: I launched Practically Perfect PA back in October 2011, and it has since grown to become the go-to resource for Personal Assistants, Executive Assistants, Office Managers and Administrative Professionals at all levels of business seeking support, information and guidance in their chosen profession. Practically Perfect PA offers practical tips, honest advice and all kinds of career development support specifically for Assistants.
Since 2015 we have organised events, virtual summits and online courses for over 10,000 Assistants from around the world. So it is fair to say the Assistant role has changed significantly, and I am so proud that Practically Perfect PA has been part of the journey for over a decade.

Build a better partnership with your Executive.

Take the next step in your Assistant career, learn new strategies and tactics that will lead to more opportunities, reward and recognition in your role.