The Effective Assistant Online Course

The Effective Assistant

The most extensive online course for Executive and Personal Assistants. Master the essential tasks - email management, diary management and meetings management.

Enrol for £350 | €440 | $490

Effectively executive critical Assistant tasks

We have created the complete package for every Assistant who wants to master the critical skills of email management, meetings management and complex diary management.

Effective calendar management for Assistants is a hugely important aspect of the role. Assistants spend at the very least a third of their day organising their Executive’s schedule.
And we all know juggling our Executive’s time is a complex operation. The Effective Assistant covers everything you need to ensure a smooth schedule for your Executive.

The Effective Meetings Management online course ensures Assistants, who plan and organise meetings across global organisations, have the tools they need to execute effective meetings with purpose, objectives and a clear outcome.

Managing an Executive’s emails is a fundamental part of the Assistant role and saves the Executive considerable time and stress. Because let’s face so many of us still get very stressed out by email and the constant need to read, reply and action whatever comes into our inboxes.
In the Effective Email Management Online Course, we will show Assistants how to take the stress out of managing emails for their Executives.


In the Effective Assistant, we bring together three of our most popular online courses for Executive and Personal Assistants. Each course has video sessions, templates, guides, worksheets and checklists. You will find over 50 sessions designed to help you excel in the role.


Manage complex diaries and plan your Executive's time.



Executive effective meetings with purpose.


Take control of a packed email inbox.


Ace your next performance review with this fantastic BUNDLE of SMART objectives and goal setting templates for Assistants.

These free templates will help you stay on track throughout the year.

Included in this bundle are:

  • A list of SMART goal and objective examples for Executive Assistants, Personal Assistants and Administrative Assistants
  • A SMART objectives template for Assistants to set their performance goals
  • Goal setting worksheet for Assistants to work through with their Executive during the performance review meeting


Practical knowledge

Build the fundamental skills you need to successfully manage a complex schedule and inbox.

Manage your Executive's time 

Strategically plan your Executive's time so they are working productively in all aspects of their role.

Support decision-makers

Get the right people in the room, ensure meeting objectives are met and emails are answered.

Stand out from the crowd

Master the critical skills that will enhance productivity and add a huge amount of value to your organisation.

Enrol for £350 | €440 | $490


In the almost ten years of attending conferences and workshops, this is by far the most informative workshop I have been to. I am glad that I have gotten to know about Practically Perfect PA.” 

- Sally (London, UK)

Excellent value for money. Very topical subjects covered. I came away feeling inspired, energised and brimming with ideas and renewed enthusiasm. A great day of learning and development. I love that Nicky always gets new voices and fresh talent together to engage with and share their ideas with the PA/EA community.

- Jo (Columbus, USA)


I'm Nicky: I launched Practically Perfect PA back in October 2011, and it has since grown to become the go-to resource for Personal Assistants, Executive Assistants, Office Managers and Administrative Professionals at all levels of business seeking support, information and guidance in their chosen profession. Practically Perfect PA offers practical tips, honest advice and all kinds of career development support specifically for Assistants.

Since 2015 we have organised events, virtual summits and online courses for over 10,000 Assistants from around the world. It is fair to say the Assistant role has changed significantly, and I am so proud that Practically Perfect PA has been part of the journey for over a decade.

Nicky Christmas



After completing The Effective Assistant online course, you will have the tools to take your Assistant career to the next level. We have case studies from high-profile Assistants, leading trainers and thought leaders. Each module gives you concrete advice to implement in your role.


Owning your Executive's time

We look at the skills required to take ownership of your Executive's schedule, the conversations you need to have with your Executive and your colleagues, and the decisions required to ensure the calendar is working effectively.


Preparing for meetings

Managing an Executive’s emails is a fundamental part of the Assistant role and saves the Executive considerable time and stress. We look at how Assistants can prepare to organise their Executive's inbox.


Organise your Executive's inbox

Productivity is about maximising your time and completing the right tasks. Assistants work in such fast-paced environments that it is imperative to use tools and technology to free up time to concentrate on the proper work.


Streamlining your Executive's time

We focus on creating routines and habits for your Executive to follow, how to structure their time effectively and ensuring they are working productivity on the right things.


Meeting environment

Learn how to create the right meeting environment for each type of meeting you organise. Ensure the in-person attendees are comfortable and the virtual attendees have the technology in place to engage in the discussion.


Working in sync with your Executive

This course covers how you communicate your email process with your Executive so that you are both on the same page and consistent in your approach.


Practically Perfect PA is one of the most extensive global online resources for Assistants, with over 35,000 subscribers from over 100 countries.

Since 2011, Practically Perfect PA has trained over 10,000 Assistants through our online training, Virtual Summits and our Future Assistant Global Summit.


With over 30 videos, step-by-step instructions, tips and techniques for growing in the Assistant role, there is a lot of dedicated training inside The Effective Assistant. The course also contains over 40 articles covering specific topics for Assistants that cover areas of improvement and help you build your career. 10+ templates, cheat sheets, checklists and hacks that will help you create your role and exceed expectations. Here are some of the highlights:

Calendar Management

  • Conversation starter: Questions to ask your Executive about their schedule
  • Improving your decision-making
  • Encouraging your Executive to delegate
  • Managing colleagues who bypass you
  • TEMPLATE: Delegation List
  • Why does your Executive attend so many meetings?
  • Prioritising your Executive's time
  • What are the pain points in your Executive's schedule?
  • The productive zone vs the drudgery zone
  • WORKSHEET: Creating a time audit for your Executive
  • BONUS: When is your Executive most productive?
  • Managing the flow of information
  • The art of the 'hold'
  • What meetings should make it into the schedule?
  • CHECKLIST: Meeting requests

Meetings Management

  • Intentional meeting culture
  • Setting a meeting framework
  • Managing different meeting types
  • TEMPLATE: Meeting objectives
  • CHECKLIST: Should this meeting take place?
  • BONUS: Focused meeting habits
  • Setting meeting expectations
  • Meeting best practice
  • Effective Committee meeting management
  • Ten tips on preparing board papers
  • Preparing for a virtual meeting
  • Technology to help you plan meetings
  • TEMPLATE: Simple Meeting Agenda
  • CHECKLIST: Meeting Planning
  • Skyrocket your meeting productivity
  • Are you getting attendees to your meetings?
  • Keeping a meeting on track
  • Ground rules for team meetings
  • BONUS: Discover and leverage the transformative power of the “Meeting Mindset”

Email Management

  • Start the initial conversation with your Executive
  • Starting from scratch - clearing out an unorganised inbox
  • Decluttering the inbox
  • Being proactive with email management
  • Processing emails
  • Dealing with urgent emails
  • Organising your email folders
  • CHECKLIST: Daily Email Review
  • Improving your decision-making
  • Questions to ask your Executive about their emails
  • Do it, delegate it, defer it
  • How to sign off correspondence on behalf of your Executive
  • TEMPLATE: Replies to frequent emails
  • Making the most of Outlook
  • 40 Outlook Hacks for Assistants
  • Increase your productivity with Gmail
  • 40 Gmail Hacks for Assistants


The Unrivalled Assistant contains over 30 videos, each with a different presenter. Many of the presenters are well-known and respected trainers from all over the globe, and others are Assistants with amazing tips and techniques that they want to share with you.

World Leading Trainers

Every one of our presenters has structured their content to give you clear action items to help you succeed and teach you how to thrive in the role.

Articles and Templates

We have over 40 articles, bonus templates and checklists to help you master all of the core competencies you need to succeed.


When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days, and we will give you a full refund.


There is no better time to direct and control your career path than right now. The Effective Assistant will keep you one step ahead of the competition.